01.

In the summer of 2021, I worked closely with a team to create the visual identity for the 15-Day Fall Challenge a workout program focused on transformative processes in our bodies and mind. Along with this, we launched two new class styles; b3 flow and stretch, two yoga-inspired class styles. My role consisted of photoshoot concepting, at-shoot art direction, and creating the graphic direction for the campaign.

Photographer: Jenn Byrne

Co-Art Director: Jaclyn Hudak

Producer: Karina Carlson

Brand + Content Manager: Taylor Worrell

Fig. 1:  Organic Social

Fig. 2:  b3 Flow + b3 Strecth Trailers

(Organic + Paid Social)

Fig. 3:  Paid Social

Fig. 4:  Web Execution

Fig. 5:  Photo Library