02.

In the fall of 2021, I worked on a photo shoot to create seasonal-specific assets for our branded winter apparel. The shoot involved a two-day capture of retail, props, and accessories. My role consisted of shoot concepting, at-shoot art direction, and graphic design for printed assets.

 

Photographer: Jenn Byrne

Co-Art Director: Jaclyn Hudak

Producer: Karina Carlson

Retail VP: Elena Rotondi

 

b3_Retail_090221_0190
b3_Retail_090221_0190

Fig. 1:  Photo Capture 

b3_Retail_090221_0487-1
b3_Retail_090221_0190-1
b3_Retail_090221_0991
b3_Retail_090221_0318


 

b3_Retail_090221_0413
b3_Retail_090221_0586-v3
b3_Retail_090221_1272-v3


 

b3_Retail_090221_4676
b3_Retail_090221_1641
b3_Retail_090221_1603
b3_Retail_090221_1624
b3_Retail_090221_4400
b3_Retail_090221_1406
b3_Retail_090221_4360
b3_Retail_090221_4644


 

b3_Retail_090221_5239-hor-1
b3_Retail_090221_4986
b3_Retail_090221_5157
b3_Retail_090221_5376
b3_Retail_090121_0486
b3_Retail_090221_5328
b3_Retail_090121_0591-low-res-1
b3_Retail_090121_0497-low-res

Fig. 2:  Posters 

2021-Holiday-8.5×11-Poster-JB-1
2021-Holiday-4×6-Sign-JB-1
2021-HolidayPOSPoster-JB-1