In the winter of 2021, I helped create the visual identity for an ongoing workout activation; The 15-Day Strength & Restore Program. I was tasked with creating illustrative assets to represent the different class styles within the program. Along with this, I created the graphic direction to tie in both the illustrations and brand photography to the campaign.
Creative Director: Maddy Chandler
Art Director: Jaclyn Hudak
Fig. 1: Illustration Library
Fig. 2: Organic Social
Fig. 3: Email Executions