05.

In the winter of 2021, I helped create the visual identity for an ongoing workout activation; The 15-Day Strength & Restore Program. I was tasked with creating illustrative assets to represent the different class styles within the program. Along with this, I created the graphic direction to tie in both the illustrations and brand photography to the campaign.

Creative Director: Maddy Chandler

Art Director: Jaclyn Hudak

Fig. 1:  Illustration Library

Fig. 2:  Organic Social

Fig. 3:  Email Executions